Copy and content writing services for:
Paper, Print, Sign and Display, Packaging, Housebuilding, Construction, Building Products Manufacturing, Energy, Sustainability, Logistics, Interiors, E-Commerce and IT
words failing yoU?
talk to me.
Welcome. I’m Belinda Kelly.
Combined, these skills, which I’ve been honing for nearly a quarter of a century, allow me to get to the crux of what you want to say and how you need to say it.
Interviewing: an experienced interviewer, I help subject matter experts in the paper and print industries, packaging, building products manufacturing, housebuilding and energy to distill their knowledge into the important facts and deliver it in language their customers will understand, whether in blog, brochure or article format, for their website or even internal comms.
Researching: my research skills ensure that facts are verified, reliable sources sought, and work is fully referenced. I can also do qualitative research into what your competitors are saying and the language preferences of your customers, whether you’re in logistics, sign and display or technology.
I’m a copy and content writer, marketer and journalist
Marketing: with over 20 years of marketing experience working for large companies with a global reach, I can make sure that we get the right type of content in the right place and at the right time for your audience of printers, designers, architects or house buyers.
Copywriting: when I write, I put myself in the your audience’s shoes, making sure that the copy answers the questions they’re asking, and that yours is the company they want to do business with.
Converting: it’s my combination of skills and experience in copy and content writing, marketing and journalism that mean I can put your unique brand or product story into words that increase understanding, sales, followers, subscribers - or whatever it is you need them to do.
WHAT'S frustrating you?
Want your brand’s content to stand out clear and bright, so your customers look to you first?
Yearning to tell your brand story in a tone of voice that makes your audience listen - and act?
Need to bring clarity to complex topics to share with your customers or employees?
Longing for the day when the pain of copy and content creation eases?
I work with communications and marketing directors, sales directors, CEOs and MDs, brand managers, marketing managers, and their teams. I regularly team up with creative agencies, too.
Most of my work comes via my network and referrals, which means I have come to specialise in a few industries and subjects, although I am always interested in learning something new.
Who I HELP
Paper and print
Sign and display
Packaging
e-Commerce
Sustainability
Logistics
Building products manufacturing
Construction
Housebuilding
Interiors
IT
Energy
They said what!
“I’ve used Belinda’s services for over eight years now and she is the consummate professional, delivering on every brief – from corporate communications to help with awards entries. Her outputs are a joy to read, and she turns the ordinary into a literary work of art!”
— HELEN NEWBERRY, MARKETING DIRECTOR, MANUFACTURING AND CONSTRUCTION
“Belinda’s exceptional copywriting skills have significantly elevated our brand presence and communication strategy by transforming briefs into compelling and engaging copy that resonates with our target audience. Belinda’s creativity and understanding of our brand set her apart in the competitive field of copywriting.
Taking the time to delve into the intricacies of our products/services, industry nuances, and the unique value proposition we offer, Belinda’s comprehensive understanding is reflected in the copy she produces, which not only captures the attention of our audience but also allows us to maximise internal resources with Belinda acting as a fully integrated extension of our team.
Belinda consistently delivers high-quality work within tight deadlines, with professionalism and reliability. Whether it's crafting engaging press content or compelling case studies, Belinda has consistently delivered. She is a collaborative and communicative professional, often acting on behalf of the company with customer-facing meetings.
I wholeheartedly recommend Belinda to any business seeking a top-tier copywriter. Her talent, dedication, and results-oriented approach make her an invaluable asset to our marketing efforts. I look forward to continuing our relationship.”
KATIE FARR, MARKETING & COMMUNICATIONS MANAGER, ANTALIS
“Belinda is an absolute joy to work with. The copy is always exceptional, the delivery utterly reliable and the service friendly and professional. I know I can rely on her to get the job done and be proactive whilst doing it. Moreover, I trust her implicitly to represent us in front of our clients and know that she will get to the heart of the matter even with the scantest of briefs. She is incredibly experienced and able to turn her hand to any subject, meaning I can trust her to make a job happen to the very highest standards. Thank you Belinda!”
— HANNAH ELWELL, DEPUTY MANAGING DIRECTOR, UNSWORTH SUGDEN GROUP
“I highly recommend Belinda for any PR, copywriting or content creation needs. Her expertise in producing high-quality, technical content is second to none. Belinda's professional approach, attention to detail and ability to deliver exceptional work consistently has made her an invaluable asset to our team for over ten years. If you are looking for a trusted and reliable copywriter, Belinda is the perfect choice.”
— RACHEL BOSWORTH, MANAGING DIRECTOR, SEVENTH WAVE MARKETING
“Belinda has supported me across a range of organisations. Providing long form articles for positioning campaigns, qualitative one-to-one customer research interviews for a brand refresh, and as an ad-hoc “panic button” for when in-house resources were stretched too far, and the next blog deadline was upon us. On this journey, Belinda has always delivered quality outputs, been a consistently reliable cohort, and produced great results with the simplest of briefs.”
— FRANK REYNOLDS, HEAD OF MARKETING, B2B SAAS AND SOFTWARE COMPANIES
“Belinda has ghostwritten some excellent articles for Dunblue's company blog/newsletter. Considering she does not have an IT sector background, I have been very impressed with her ability to create content that could have been written by one of our experts.”
— JACK HADEN, DIRECTOR, DUNBLUE
“Belinda has written many great articles for Love Paper. The content is always well written and styled to suit the demographic of our target audiences. She has great communication skills and is highly efficient with the creation and delivery of the articles for us.”
— JOSH BIRCH, MARKETING EXECUTIVE, TWO SIDES
Together, we’ll work it out
Since 2015, I’ve been helping businesses in some of the world’s oldest industries - paper, print and brick making - to tell their stories in new and interesting ways. I’ve helped them win a few awards, too.
It’s work that has introduced me to other topics, sectors and industries, including packaging, sign and display, housebuilding, sustainability, logistics, health and safety, e-commerce, energy, IT, and even interiors. There are a number of common threads running through them, which means I can bring useful insight to our conversations and the work we do.
We will discover the best ways to tell your business’s story - corporate and product - online and offline (online is great, but I’ve worked in the print and paper industry for 25 years and can talk endlessly about the benefits of getting stuff printed and into people’s hands).
For many of my clients, I’m an extension of their team, supporting them with one-off projects or providing content on a regular basis. I can do that for you, too.
If you’ve already got your brand and tone of voice sussed, that’s great; it means I can get to work on your content straight away.
If not, together we can start from the beginning, doing the ground work to identify what your brand stands for and establishing the tone of voice that will ensure your audiences want to hear what you have to say.
Once we’ve established that, I can help you develop a content strategy - and create the copy - that will turn readers into leads and leads into sales, or whatever else you want them to be.
How I work
I QUESTION
I want the work we do together to be good, to be successful, to make a positive difference to your business - it reflects badly on me otherwise.
To make sure we do produce good work together, I will ask you questions, sometimes questioning what you’re asking me to do.
I THINK
When you give me a brief, I tend not to jump blindly in, but will read it and think about it before deciding on the best approach.
That’s why I will always ask you to come to me with a realistic timeframe for getting the job done; it means we’ll get better results.
I UNDERSTAND
Think of me as an extension of your team. You don’t have to, of course, but building a long-standing relationship gets the best results.
It means I get to understand your business: know who’s who and what’s what, your background, your goals and your customers, so you don’t have to brief everything every single time.
I RESEARCH
I’m a naturally curious person, which means I tend to read around topics so I get to know and understand my clients’ businesses, industries and the issues that are affecting them and their customers.
It means that the copy I write or the content strategy I suggest is accurate, relevant and effective.
Portfolio
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![Forterra homepage banner image]()
Campaign: Why choose clay brick?
Copywriting of all elements of a campaign to promote the benefits of clay brick. Target audience: architects, specifiers, builders.
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![Antalis e-book]()
E-book: Optimising your packaging
E-book researched and written for Antalis Packaging. Target audience: packaging and 3PL providers, manufacturers and e-commerce.
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![Screen shot of case study on Antalis website]()
Case study: Sustainable exhibition stands
Case study written for Antalis Visual Communications. Research included customer and product manager interviews.
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![Screen shot of Love Paper website]()
Article: The importance of paper-based materials in education
Article researched and written for Love Paper, a global campaign promoting the sustainable and attractive attributes of print, paper and paper packaging.
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![Image of magazine article]()
MAGAZINE ARTICLE: HOMES & ANTIQUES
Feature interview with upholsterer Hannah Stanton for an article commissioned by Homes & Antiques magazine.
