If you want to know more about why YOU should work with me, you’re on the right page
“Belinda is an absolute joy to work with. ”
“I wholeheartedly recommend Belinda to any business seeking a top-tier copywriter”
“I highly recommend Belinda for any PR, copywriting or content creation needs.”
(They all actually, really and truly, said these things. In writing.)
I’M A FREELANCE COPYWRITER, CONTENT WRITER, MARKETER AND JOURNALIST BASED IN NORTHAMPTON
From the very small to big plcs, I help businesses of all sizes to tell their stories in ways that ensure their customers will take note and act.
While I might be based in the heart of England, I work with organisations throughout the UK and from France to Finland, across Europe.
I research, write and edit copy, plan content, define tones of voice, and lots more besides, for businesses in paper, print, sign and display, packaging, housebuilding, construction, building products manufacturing, energy, sustainability, logistics, interiors, e-commerce and IT.
Because Northampton seems to be connected to many of the country’s major roads, I am in reasonable travelling distance of lots of the country should you ever want to have a face-to-face meeting.
If you’re anywhere else in the world, we can Zoom - unless you’d like to fly me out to meet you, of course.
What I can help you with
Content strategy
Brand messaging and strategy
Brand voice and tone of voice
Marketing consultation
Content marketing
Article writing
Adverts and advertorials
White papers
E-books
Website copy and content
Landing pages
Annual reports
Sustainability reports
Corporate brochures
Product brochures
Case studies
Blogs
Newsletters - internal/external
Awards entries
Email marketing campaigns
Social content
Training
“Belinda is an absolute joy to work with. The copy is always exceptional, the delivery utterly reliable and the service friendly and professional. I know I can rely on her to get the job done and be proactive whilst doing it. Moreover, I trust her implicitly to represent us in front of our clients and know that she will get to the heart of the matter even with the scantest of briefs. She is incredibly experienced and able to turn her hand to any subject, meaning I can trust her to make a job happen to the very highest standards. Thank you Belinda!”
- Hannah Elwell, Deputy Managing Director, Unsworth Sugden Group
WHY WORK WITH A COPYWRITER?
IT’S ABOUT more than writing skills
While I’m sure you can write pretty well, you’re also a specialist in another field, so it’s unlikely that writing compelling copy is something you practice every day (unless you happen to be another copywriter reading this, in which case: hello).
It’s a holistic thing
A copywriter is a writing specialist. They know how to write lines, paragraphs, pages, books, even single words of copy that tell a story.
But copy that engages, sells, converts, and helps your business grow also requires a copywriter who understands:
your business - a good copywriter will want to get to know your business and understand your value proposition and your positioning in the market. If your business is in the paper and print industry, building products manufacture or construction, housebuilding or interiors, energy or IT, we’re half way there as these are markets I am already familiar with. If you’re in another sector, let’s have a chat.
your audience - for your audience to listen to what you’ve got to say, your copy needs to address their pain points in language that they can relate to. Working with a copywriter with experience of your industry can be a real benefit. Whether you’re a building products manufacturer targeting architects, developers or specifiers, or a house builder looking to convince buyers that you’re about to build their dream home, my copy will make them pay attention.
the importance of research - writing effective copy is about much more than words. Research is an essential skill in a professional copywriter’s repertoire. Depending on the piece of work, a copywriter might spend twice as long researching than writing. One of the many benefits of building a long-term relationship with your copywriter is that they get to know your business and products inside out, so the research part can become more streamlined.
your brand voice - because all markets are competitive, having a distinct and recognisable brand voice will set you apart. A good copywriter will bring your brand voice to life, making it more likely that your audience will listen when you talk. Aren’t sure what your brand voice is? I can help you find it.
your tone of voice - tone of voice is often used interchangeably with brand voice, but they’re not really the same thing. While keeping your brand voice consistent, your copywriter will vary the tone of voice you use depending on the subject matter, audience or channel.
marketing - copywriting is central to most marketing activity. A professional copywriter will have a good understanding of marketing principles, branding and what kind of content will appeal to an audience and encourage them to take action. I have nearly 25 years’ marketing experience and know what will work for traditional marketing as well as digital.
WHY WORK WITH ME?
Because I have the skills to tell compelling brand stories in ways that will encourage your audience to take action.
And because I don’t spread myself too thinly. Instead, I specialise in a few niches, like yours, that I have come to understand well.
It boils down to this:
My copy will help you on your way to getting the results you need.
That, and the fact that I am “an absolute joy to work with“!
“Belinda’s exceptional copywriting skills have significantly elevated our brand presence and communication strategy by transforming briefs into compelling and engaging copy that resonates with our target audience. Belinda’s creativity and understanding of our brand set her apart in the competitive field of copywriting.
Taking the time to delve into the intricacies of our products/services, industry nuances, and the unique value proposition we offer, Belinda’s comprehensive understanding is reflected in the copy she produces, which not only captures the attention of our audience but also allows us to maximise internal resources with Belinda acting as a fully integrated extension of our team.
Belinda consistently delivers high-quality work within tight deadlines, with professionalism and reliability. Whether it's crafting engaging press content or compelling case studies, Belinda has consistently delivered. She is a collaborative and communicative professional, often acting on behalf of the company with customer-facing meetings.
I wholeheartedly recommend Belinda to any business seeking a top-tier copywriter. Her talent, dedication, and results-oriented approach make her an invaluable asset to our marketing efforts. I look forward to continuing our relationship.”
— Katie Farr, Marketing & Communications Manager, Antalis
I WRITE INTELLIGENT AND FOCUSED COPY THAT ISN’T BORING
If you’re looking for a jobbing writer, I’m probably not the right person - although many a great relationship has begun with a casual encounter, so who’s judging?
If you want me to use words and phrases like synergy, leverage, impact instead of affect or effect, going forward, solutions… I’m probably not the right person. English is a rich language full of brilliant words, so there is no need to use corporate babble, or sound like everybody else.
I’ve worked with most of my clients for a long time. They all have one thing in common: they trust me to produce good work that makes their business look good and gets the results they want - and I hate letting people down, so I do my best not to.
PERSONALLY SPEAKING
After completing a BA in Media Studies at the University of Sussex, followed by an MA in Landscape and Culture (don't ask - and no, it didn't involve landscaping gardens, although I would have probably liked that more) at the University of Nottingham, I kind of fell into marketing as so often seems to happen to those with no real idea of a career other than a vague notion that they would like their job to involve some writing.
Following many years of working in marketing and communication roles in the UK and Australia, but never really feeling at home in any of them, I completed an excellent course in magazine journalism, which gave me the confidence – and extra skills – to pursue a full-time writing career.
In 2015, I left my job in marketing management with a plan to be a freelance magazine journalist, and had articles published in Homes & Antiques and The Simple Things (I love anything to do with interiors).
However, ex-colleagues soon started to get in touch to ask me to help them out with copywriting projects. I couldn’t say no and it’s kind of developed from there.
My experience working for small and large organisations in the corporate world has been invaluable in helping me provide a first-rate service to my clients. I understand deadlines, budgets, how requirements can change at the last minute, and that you will generally have more important things to be doing than worrying about how I am getting on with a piece of work you've briefed me on. I've been there and know what it's like. I also know how important it is to find a supplier you feel you can rely on and trust. I aim to give all my clients that peace of mind.