CAMPAIGN:
WHY CHOOSE CLAY BRICK?
Collaborated with Forterra, their digital agency and PR agency on a campaign to promote the benefits of clay brick as a building material. Provided copy for all the elements - web, blog, social and email - including researching and writing an e-book (based on interviews, book and online research).
Client
Forterra
Industry
Building products manufacturing
Audience
Architects
House builders
Specifiers
Project type
Campaign content writing
Content type
E-book
Web copy
Blog
Social media
Email